Advances in financial technology that remove humans from the equation have left many consumers uncertain about who to trust which is why building and maintaining customer trust is a key challenge for financial services companies of all sizes. In this session, hear from industry executives and FinTech companies that are using innovative methods to develop and grow user trust from day one. We will explore the opportunity for new technologies (such as blockchain, A.I, machine learning) to improve inclusion and consumer engagement through more transparent processes, as well as opportunities for financial institutions to leverage these new tools to increase efficiency, reduce costs, minimize risk and even return trust to consumers. From branding strategy and research techniques to open communications and human-centric product design, we will explore the tactical efforts and overarching strategies of various players across the financial services ecosystem.
